Article: Philanthropy in Focus: Selma Blair × Benny’s Eyewear Featured in LA Living Magazine
Philanthropy in Focus: Selma Blair × Benny’s Eyewear Featured in LA Living Magazine
We’re honored to be featured in a recent story highlighting the launch of the Selma Blair × Benny’s Eyewear collection. The feature captures what makes this collaboration so meaningful: a shared appreciation for thoughtful design, exceptional craftsmanship, and creating something with a purpose beyond the product itself.
Set in New York City’s West Village, the intimate launch brought together Selma Blair, editors, and tastemakers for a first look at the six-piece collection. Over a family-style breakfast, Blair shared the inspiration behind the collaboration and her hands-on role in bringing each frame to life.
“Every frame reflects intention and a powerful vision: eyewear that combines beauty with purpose and gives back to the community.” — LA Living Magazine
Selma’s Perspective
The Selma Blair × Benny’s Eyewear collection includes six distinctive styles, three reading glasses and three sunglasses, designed to feel both timeless and personal.
Blair played an integral role throughout the design process, bringing her own perspective to the silhouettes, finishes, and details. The result is a collection that balances everyday wearability with a sense of individuality, reflecting Blair’s approach to fashion and design.
At the launch, guests were able to experience the collection firsthand, try on the frames, and create custom embossed cases, details that reflected the care and thought behind the collaboration.
Italian Craftsmanship
At the heart of Benny’s Eyewear is a belief that reading glasses should be more than something disposable.
Each pair is brought to life in Italy by Benny’s multi-generational manufacturing partner, where master artisans combine time-honored techniques with high-quality materials. This craftsmanship gives the collection its distinctive character while supporting Benny’s larger vision of creating eyewear that can be enjoyed for years to come.
Thoughtful production is also an important part of Benny's philosophy, with sustainability considered throughout the manufacturing process.
Giving back to the American Brain Foundation
For Benny’s, the Selma Blair collaboration represents more than a meeting of design perspectives.
A portion of proceeds from the collection benefits the American Brain Foundation, supporting its work to advance research into brain and nervous system disorders. Blair serves as an ambassador for the organization, making the philanthropic component of the collection especially personal.
The partnership brings together design and advocacy in a way that reflects the values behind the collection: creating something beautiful while contributing to a cause that can make a meaningful difference.
Read the Full Article
The feature takes a closer look at the collaboration, from Blair’s creative involvement to Benny’s Italian craftsmanship and the collection’s philanthropic mission.
Shop the Selma Blair × Benny’s Collection
Explore the collection and discover eyewear created with thoughtful design, Italian craftsmanship, and a purpose beyond the frame.
