Supporting Race to Erase MS: Benny’s Eyewear × Selma Blair Featured in Fashion Week Daily
Benny’s Eyewear is proud to be featured in Fashion Week Daily’s The Daily Front Row for its partnership with actress and advocate Selma Blair and its support of Race to Erase MS. The feature highlights Benny’s commitment to bringing together thoughtful design, Italian craftsmanship, and purpose-driven initiatives that extend beyond eyewear.
A Powerful Collaboration
The six-style Selma Blair × Benny’s Eyewear capsule collection brings together Selma’s distinctive personal style with Benny’s signature heirloom-quality craftsmanship. Each frame is handcrafted in Italy by multi-generational artisans using premium, thoughtfully selected materials.
Selma’s influence on the collection is rooted in her authentic approach to personal style and her deep-rooted connection to the MS community. Since sharing her multiple sclerosis diagnosis, she has used her platform to advocate for greater awareness, visibility, and support for those living with MS, bringing the same honesty and individuality to her fashion and eyewear choices. The Selma Blair × Benny’s Eyewear collection reflects that perspective, offering timeless styles that celebrate self-expression, confidence, and the strength to embrace your own identity.
The collaboration also supports neurological research through Benny’s ongoing partnership with the American Brain Foundation.
“We are so thrilled to partner with Benny’s Eyewear for the 2026 Orange Campaign. Their shared interest in philanthropy and desire to support our work at Race To Erase MS is truly appreciated.”
— Nancy Davis, Founder of Race to Erase MS
Supporting Race to Erase MS
Founded by philanthropist and MS advocate Nancy Davis, Race to Erase MS has spent more than three decades supporting research and advancing the search for a cure. Funds raised through the organization support innovative scientific and medical research, including its Center Without Walls, a collaborative network focused on accelerating breakthroughs in MS treatment and prevention.
A portion of all sales from the Selma Blair × Benny’s collection will be donated to American Brain Foundation. For more information on ABF, please visit their website.
Read the Full Feature
Discover the full story and learn more about Benny’s Eyewear, Selma Blair, and the Race to Erase MS partnership in Fashion Week Daily.
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